Art is a powerful form of expression for artists as well as for those who own it. Art allows people to convey or demonstrate deeply held feelings and beliefs as well as moral, ethical, and political sentiments in socially acceptable ways.

Art encourages people to ask questions, to take brief moments out of their busy lives to reflect on ideas other than how to make more money faster or how to get over on the competition.

Art makes people think about ways how life might one day be better than it is now.

Art can stimulate the expression and interchange of thoughts, feelings, and ideas among total strangers who would not ordinarily talk to each other.

Children are fascinated with art. Art makes children ask questions. Art makes children fantasize and imagine. Art teaches children how to be creative and have fun with life.

Art beautifies and personalizes environments. Art can transform private homes or places of business into personal museums.

Art can be used as a tool of power-- to intimidate. For example, imagine an office with a bold, vibrant, oversized painting hanging on the wall directly behind the desk, and two imposing larger-than-life sculptures, one at either side of the desk. Anyone who sits and meets with the person seated behind the desk must contend not only with that person, but also with the art.

An original work of art is not only visually appealing, but it also communicates the personality, abilities, creativity, inspiration, mind, and sometimes the genius of the artist who created it.

An original work of art reflects and often enhances the personality of the individual who owns it.

Art attracts tourism, visitors, and dollars. People travel to the great cities of the world to see great museums, works of art, and, of course, they spend money while doing so.

People decide what locations to spend time (and money) at based on the types and amounts of art they expect to encounter. For example, commercial spaces such as restaurants, hotels, and meeting places can be more or less interesting and attractive to consumers depending on the art they display (or lack of it).

Art is environmentally friendly, energy efficient (assuming it's not by Nam June Paik et al.), and easy to maintain. It does not increase global warming, use fossil fuels, or need regular tune-ups.

Across the country and around the world, artists move into troubled or blighted neighborhoods and revitalize them with their artistry. Property values increase, new businesses move in, and the overall quality of life improves immeasurably. Sooner or later, the public discovers what wonderful places these neighborhoods have become. In some cases, people travel thousands of miles to visit them, vacation there, and buy art.

Art makes people proud to live, work, and play where they do. They point to their museums, public monuments, and cultural institutions with pride.

As you can see, owning fine art has numerous benefits. Perhaps it's not so difficult to sell after all.

Articles © Alan Bamberger 2002. All rights reserved.